Bruce Festival Boost Businesses in Dunfermline (15/01/2013)

Celebrations fit for a King are in order as a report reveals that Dunfermline’s Bruce Festival brought a £400,000 gross economic impact boost to the local economy.

The event, celebrating one of Scotland’s greatest Kings, Robert the Bruce, took place between the 25 and 26 August and saw thousands of visitors descend on Dunfermline.

 Based in Pittencrieff Park, the weekend offered visitors a huge range of free entertainment including a medieval village, storytelling, jousting, battle re-enactments and of course access to a varied range of local products and businesses.Dunfermline Delivers organised the event with the support of the Alfred Stewart Foundation, Event Scotland and Fife Council and an independent Economic Impact Evaluation report shows that it was a great success for local businesses and tourism.

 

Gifford Bruce, Managing Director of the Alfred Stewart Property Foundation, said: “The figures presented in the Economic Impact Evaluation report are very encouraging.

 “The Bruce Festival is one of Scotland’s best free events and it has a huge impact on Dunfermline, drawing thousands of visitors to the town each year.

 “The Alfred Stewart Property Foundation carries out work which will benefit the community and we were delighted and proud to support an event which has such a positive economic impact on the town and its businesses.”

 The festivities took place primarily in Pittencrieff Park, however 30% of visitors went into the city centre, many taking advantage of the choice of cafes, restaurants and retail outlets the city has to offer . Of those who attended the event 41% reported that it made them more likely to buy food and drink from a Dunfermline or Fife based company.

 Maggie Mitchell, Chief Executive at Dunfermline Delivers, said: “We were delighted with the results of the report as it highlights the true business benefit that events like the Bruce Festival have for both our BID members and other local businesses and individuals.

 “Staging and planning the Bruce Festival is a major component of Dunfermline Delivers’ annual calendar of events to support our business community, so it very pleasing to see the results of the survey.

 “Large scale entertainment events bring people into the city but they can’t make them spend money, so it is testament to the quality of produce on offer in Dunfermline that visitors spent such a substantial amount.

 “And not only did visitors enjoy the event itself they also came away with a great impression of Dunfermline as well as a positive impression of Fife as a whole, which helps to create a positive and lasting legacy.”

 The long-term impact of the event to Dunfermline’s success as a tourist destination was highlighted when 77% of visitors reported that the event inspired them to learn more about Dunfermline and Fife’s history and heritage. It is envisaged that the 2013 Bruce Festival will be even better and will included added elements of street theatre and other events located in the City Centre.

 Dunfermline Delivers unveiled its new brand, Dunfermline – connecting with you in September and launched its new website in October - which will now underpin all its efforts to promote the city as a business, tourism and lifestyle destination.